California Wine Institute proudly partners with IWEG in 2017/18 Jan. 05, 2017

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Toronto, CANADA, January 5, 2017 – The Independent Wine Education Guild (IWEG) and theCalifornia Wine Institute (Canada) are pleased to announce a two-year partnership agreement designed to bolster the education and appreciation of California wines among industry professionals.

Under the agreement, the California Wine Institute in Canada will be the official sponsor of the brand new WSET Level 3 Award in Wines, specifically targeted at individuals pursuing a career in the wine industry.  A unique class on California AVA wines will be added to the course schedule, providing a focus and spotlight on California wines.

A top-performing student in WSET Level 2 Award in Wines and Spirits in each of the academic years 2017-2018 will receive a Study Scholarship from the California Wine Institute in Canada for WSET Level 3 Award in Wines at IWEG.

Additionally, two stand alone, California wine Master Classes will be hosted at IWEG in each year of the agreement, in April and October, to showcase sustainable winegrowing with the richness and diversity of styles of premium California wines.

"We are delighted to support wine education activities with IWEG. The aim of the California Wine Institute in Canada is to continuously enhance the image and sale of Californian wines, to both consumers and trade professionals.  IWEG is a valuable and prestigious educational partner that will help us to achieve these goals in Ontario. It’s a natural partnership and one that will continue to make California wines top of mind,” said Rick Slomka, Canadian Director, Wine Institute of California.

"The California Wine Institute in Canada is a valuable partner for IWEG, enabling us not only to enhance the student learning experience, but also to provide unique ways to help our students achieve their personal and professional goals,” said Paul Miles, Executive Director of IWEG.

Wine Institute of California

Wine Institute is the voice for California wine representing more than 1,000 wineries and affiliated businesses from the beautiful and diverse wine regions throughout the state.

As the largest advocacy and public policy association for California wine, and the only group representing the industry at the state, federal and international levels, Wine Institute's Officers, Board of Directors and professional staff work to create an environment where the wine community can flourish and contribute in a positive fashion to our nation, state and local communities.

Based in San Francisco, the Wine Institute also has offices in Sacramento, Washington DC, six regions of the U.S. that oversee the work of forty-five state contract consultants, and seven foreign countries. Eighty California vintners provide guidance for the Institute as members and alternates of the Board of Directors.

The Canadian office coordinates a number of promotional activities every year designed to educate and inform media, trade and consumers about the quality and diversity of products available from the Golden State. 

The California Wine Fair is the cornerstone of the Wine Institute’s Canadian activities. Each year, the Wine Fair visits a number of cities across Canada providing an opportunity for trade and consumers to sample the latest vintages and new products from California. This national wine tour also enables the Wine Institute to partner with local charitable organizations to raise funds in support of their programs.

For more information on the Wine Institute of California, visit the website atwww.discovercaliforniawines.com and www.calwine.ca 

Independent Wine Education Guild

Founded in 1977, the Independent Wine Education Guild (IWEG) is the premier school for wine, spirits and sake education in Canada.  IWEG was the first international Approved Programme Provider (APP) in 1977 for The Wine & Spirit Education Trust (WSET), outside of their home base in the United Kingdom. 

The Wine & Spirit Education Trust (WSET) was founded in 1969 to provide high quality education and training in wines and spirits.  Since then, WSET has grown into the foremost international body in the field of wines, spirits and sake education, with a suite of sought-after qualifications., which are recognized globally.

With over 678 WSET APP’s in 73 countries around the world, IWEG currently ranks sixth in the WSET Universe and is the largest Canadian graduator of WSET students. In 2010, IWEG was awarded the prestigious WSET “Lifetime Achievement Award” for spearheading wine and spirits education in Canada and has been shortlisted on numerous occasions as the WSET’s “Riedel Educator Of The Year”.

For more information on IWEG, visit the website at www.iweg.org

Contact:

Paul Miles, IWEG
director@iweg.org
416.534.2570

Paula Oreskovich, California Wines/PRAXIS
paula@praxispr.ca
905.949.8255 ext 223