Win a Wine Study Trip to Argentina Mar. 04, 2020

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Win a Wine Study Trip to Argentina

Submit a Research Paper and Participate in a Blind Tasting Competition

Research and Tasting Competition

IWEG and Wines of Argentina, with the support of the Consulate of Argentina in Toronto, are thrilled to offer an opportunity for WSET Diploma & Level 3 students and members of CAPS (Canadian Association of Professional Sommeliers) to compete for a chance to win a study trip to Argentina in 2020 / 2021. This competition is designed to support the development of core skills and enhance learning outcomes for WSET and/or sommelier certification studies.

To qualify to win the grand prize trip to Argentina, entrants must submit a research paper AND participate in a blind tasting event to be held at IWEG (moderated by Christopher Waters, Dip. WSET) on April 16, 2020.

Competition Requirements

Part 1: Submit a Research Paper

Due Date: April 6, 2020


Assess the opportunity for Argentinian wine in Ontario. Maximum word count of 1,500 (approx. 3 pages, single-spaced)

Some questions to consider

  • Account for the success of Malbec from Argentina.
  • Evaluate the main threats to its continued success and discuss whether Argentina has a guaranteed future with Malbec.
  • Assess Argentina’s strengths and weaknesses as a producer of premium still wines.
  • What are the prospects for the future?
  • On the basis of your analysis, what advice would you give to a producer in Argentina looking to sell its wines in Ontario?


In the past 20 years, Argentina has given Malbec an important place in the global wine scene. And, likewise, Malbec has become the emblem of Argentina, bringing international attention to the region. Malbec has become virtually synonymous with Argentina in a wine context. Due to Argentina’s culture and unique climatic factors, namely: altitude, latitudinal extension, and the impact of the Andes range, a diverse range of wine varieties and styles are produced and consumed locally, including (and not limited to): Torrontés, Sauvignon Blanc, Semillon, Chardonnay, Pinot Noir, Criolla, Bonarda, Cabernet Franc, Cabernet Sauvignon and sparkling wines. Despite this diversity in domestic wine production and local consumption, for every three bottles of Argentine wine exported, two are Malbec. Many different styles of Malbec are emerging as Argentina producers focus on precision of origin, reflecting the diversity of Argentina’s terroir. However, the majority of Malbec currently available in export markets is not necessarily reflective of the innovation taking place within Argentina’s borders.

Part 2: Participate in a Blind Tasting of 10 Wines from Argentina

Participants will assess and identify 10 wines in a structured, blind tasting competition. Participants will be required to identify grape variety, region, winemaking techniques and assess overall quality of 10 wines. In addition, each participant will select their top three (3) wines based on their quality assessment. Scores will be awarded to participants based on:


You will be scored on:

  • overall accuracy of identifying variety,
  • region,
  • winemaking techniques;
  • and your top three (3) wines ranked by quality (most closely matching the wines selected by the competition moderator, Christopher Waters)

Date: Thursday, April 16, 2020

Time: 2 p.m. to 4 p.m.

Location: IWEG (211 Yonge Street, 5th Floor)

Please register by emailing

Space is limited.

This blind tasting will be moderated by Christopher Waters, Dip.WSET, IWEG Director of Education.

Note: Students may register to participate in the blind tasting ONLY; however, in order to qualify to win the grand prize trip to Argentina, students MUST fulfill BOTH entry requirements in accordance with the rules and regulations outlined in Appendix 1.

There will be smaller, secondary prizes handed out at the blind tasting that will not be contingent upon submission of a research paper.


  • This competition is open to all IWEG students enrolled in WSET Diploma and Level 3 and members of CAPS (Canadian Association of Professional Sommeliers).
  • To qualify for entry, participants must complete one research paper submission (the “Paper”) and participate in a blind tasting competition of 10 wines at IWEG on April 16, 2020.
  • Each research paper submission (the “Paper”) can only have one author and any prize awarded will be attributed solely to the author of the “Paper.” The prize is non-transferable.
  • The Paper must be between 1,000 and 1,500 words or a maximum of three pages (8.5” x 11”). Each entry must be a single document with the header of each page of the “Paper” to include the author’s full name and page number.
  • Each “Paper” submission must include a cover page with the name of the author, mailing address, phone number and e-mail address.
  • Only one submission per discreet author will be authorized into the competition.
  • The Competition will run from February 10 to April 16, 2020.
  • The “Paper” must be submitted by 5 p.m. EST on April 6, 2020 to or by mail to the school premises (211 Yonge Street, Suite 501, Toronto, Ontario M5B 1M4) addressed “WOFA Competition.”
  • The blind tasting competition will take place from 2 p.m. to 4 p.m. on April 16, 2020.
  • Each entry “Paper” may only be submitted once. Further submissions with revisions will not be accepted.
  • Entries received after the deadline will not be entered into the competition.
  • If applicable, entries must include references cited from sources. Any academically acceptable referencing style may be used.
  • Only original work will be accepted and judged, with particular attention placed on the clear expression of ideas, as well as an understanding of commercial and competitive issues of the wine industry in Ontario and subsequent impact of measures proposed. Failure to follow these rules may lead to disqualification from the competition.
  • A committee composed of Wines of Argentina and IWEG representatives (2 of each) will judge the winning entries. IWEG’s representatives on the committee will be: Christopher Waters, Dip. WSET, Director of Education and Krystenne McMullin, Dip. WSET, Programs & Sponsorships. WOFA’s representatives will be: Liz Luzza, Ontario Market Representative and Sra. Maria Amelia Lonardi, Consul General of Argentina.
  • The competition winner will be announced by IWEG and WOFA on April 16, 2020. The judging committee decision is final. All entries and ideas become the property of WOFA.
  • In addition to receiving the WOFA grand prize (invitation to attend a study trip to Argentina in 2020/2021), the winner’s name and photograph may be published in IWEG’s monthly newsletter and used in communications elsewhere by Wines of Argentina and the Consulate of Argentina in Toronto.
  • The grand prize winner will participate in the Wines of Argentina trip to Argentina in 2020/2021. The prize description enclosed (Appendix 2) outlines the costs that are covered by WOFA. Any other personal expenditures not described in Appendix 2 are borne by the participating prize winner.
  • IWEG and WOFA are not liable for any costs incurred by participants in fulfilling the entry requirements (the “Paper” and blind tasting competition).


  • The winner of IWEG’s Wines of Argentina competition will receive an invitation for a 10-day educational visit to Argentina
  • The length of the trip includes travel days to/from Canada.
  • The travel dates are yet to be announced and are subject to change.
  • This prize is valued at approximately $7,500 CAD and covers international and domestic flights, hotel accommodations, local transfers, meals, winery visits, seminars and tastings.
  • Wines of Argentina will develop the itinerary and make the necessary travel arrangements for you.
  • On this trip, you will visit key winegrowing regions in Argentina with a small group of Canadian trade/sommeliers to witness first-hand the dynamic changes that have occurred in Argentina’s wine industry.
  • You will also have the opportunity to visit Argentina’s capital city: Buenos Aires.

In the last 20 years, the Argentine wine industry has evolved to become a high quality, competitive market-driven industry, allowing us to compete on the world stage. Significant investments in state-of-the-art facilities and equipment, and much hard work, continuous research along with passionate winemakers have led us to gain our place among the leading wine producing countries. With the objective in mind of educating members of the wine trade and enriching the assortment of our premium wines available for the Ontario market, we look forward to hosting you in our country, so you may gain a deep understanding of the quality and diversity of wines and grape varieties currently available from across the country. Our local representative, Liz Luzza (, is your point of contact for preliminary questions and to discuss next steps. Please note that the prizewinner is responsible for any personal expenditures (ie: hotel amenities, etc.) not described in this document.