WSET Diploma Profiles

« Back to News

WSET Diploma Profiles

"The WSET Diploma was an amazing journey of self discovery and challenge. I was able to gain an incredible understanding of wine styles and knowledge from around the world, which has had a profound impact on day-to-day operations at Rosewood Estates Winery. At the same time it armed me personally with invaluable confidence and familiarity when speaking to consumers, sommeliers, beverage managers or other producers - this has helped us both "sell" wine for Rosewood and has helped make critical production decisions by better understanding global taste preferences. I can't thank IWEG and the WSET Diploma program for this as I never expected this type of result. On top of all this, I met some incredible wine-loving individuals along the way. It's a rigorous and demanding program but one I am very happy to have completed." - William Roman, General Manager at Rosewood Estates Winery

"The Diploma journey has taken my interest in wine and spirits to new heights, while fueling my career at the same time.  As a marketer, my role involves bringing product knowledge and brand stories to life through the in-store experience and numerous communication channels. It goes without saying that the breadth and depth of knowledge I’ve gained through the WSET Diploma has helped me to develop authentic and engaging marketing programs, and ultimately educate our customers on this wonderful world of wines and spirits. Over and above that, it’s equipped me with the confidence and knowledge needed to collaborate with partners on LCBOs buying team, retail, and the trade community in a meaningful way." - Colleen McHughan, Marketing Manager at LCBO

"As a passionate wine hobbyist, I have always sought out ways to enhance my appreciation of wine, knowledge base and tasting skills. Living in a rural community, this type of education has been traditionally difficult to access. I found the IWEG distance-learning program to be the perfect solution.  In a supportive environment, I learned from world-class experts, receiving attentive tutoring and  enjoyed the interaction with enthusiastic students from many different countries and with all levels of experience in the wine world." - Alan Drummond, Physician and Coroner 

The new WSET Level 4 Diploma in Wines

The market-leading WSET Level 4 Diploma in Wines qualification provides expert level knowledge and develops key analytical skills for success in the global wine business. Perfect for both the trade professional and the serious enthusiast, the course will arm you with specialist-level skills and experience, plus international recognition as an expert in the field of wine.

Holders of the Diploma will be able to identify characteristics of the principal wines of the world, make informed assessments of a product's quality and value, and identify appropriate opportunities for the products within a given market. 

Graduates will be equipped with the knowledge and skills to underpin the job requirements in such roles as Food & Beverage ManagerWine Buyer or Sales Executive.

The Diploma fulfills the prerequisite for the wine qualification requirement for entry to the Master of Wine (MW) program.

This is a rewarding, demanding and challenging program. Students are strongly encouraged to participate in all activities, accessing all of the study tools provided to facilitate success. This level of the program requires significant independent study as well as classroom work. Students should be prepared to dedicate substantial amounts of study time, and as much tasting of wine as possible, to successfully complete the course.

On completion of this qualification, a candidate will be able to:

  • Demonstrate in-depth understanding of the factors affecting the production of wine and how these factors influence style, quality and commercial value in a variety of market sectors.
  • Display an understanding of the trade and legal structures of the identified wine and spirit producing regions.
  • Demonstrate specialist product knowledge of wines and spirits and apply that knowledge to make commercial decisions.
  • Through the use of the Level 4 WSET Systematic Approach to Tasting Technique, identify the style, quality and commercial value of wine.
  • Produce accurate tasting notes for a range of wines.
  • Understand the commercial and economic importance of wine in global and local markets.
  • Demonstrate an ability to make informed decisions based on in-depth understanding of the global business of wine.
  • Present information in a format that meets business requirements.

If you are interested in the WSET Diploma program and would like to learn more, give us a call at 416-534-2570 and we would be happy answer your questions.

WSET Diploma Information Sessions

Ottawa: Thursday, April 11th at Algonquin College Wine Lab, H103, 1385 Woodroffe Avenue at 6:30PM - 8PM

Toronto: Tuesday, May 28th at IWEG Drinks Academy, 211 Yonge Street, Suite 501at 6:30PM - 8PM


Distance Learning

The WSET Level 4 Diploma Distance Learning is a two-year program through the WSET Global Online Campus, which begins the first week of August 2019 and runs through to May 2021.

Intensive self study is complemented by a strong online program with weekly assignments and student forums which will assist you in your studies and provide engaging opportunities for feedback. 

The Diploma is a very rewarding, demanding and challenging program. Students are strongly encouraged to participate in all activities, accessing all of the study tools provided to facilitate success.

The WSET offers a feedback program whereby the student takes mock tests based on the Diploma examinations receiving feedback on performance. 

This program includes a Key Skills Workshop weekend at IWEG in Toronto for additional, in class instruction. The first exam will also be sat at this time, followed by two days of in class tasting instruction as well as theory preparation for the exams.

Register Now!


As the leading organization in wine, spirits and sake education in Canada, IWEG has offered the WSET Level 4 Diploma since 1988.

Our 182 Diploma Graduates over the years have gone on to become vital members of the wine and spirits industry in Canada and worldwide. IWEG holds the record for largest amount of Diploma graduates in Canada!

IWEG has been offering Diploma studies for longer than any institute outside of the WSET School in London, which means we enjoy a long history of student success. Our current pass rate for the most rigorous component, "Wines of the World", is 22 percent higher than the global average pass rate for this unit of study.

Our passionate and highly qualified Diploma educators, who come from different fields within the trade, provide on-going support to help you master the analytical tasting skills and supplemental theoretical knowledge necessary to succeed.